Nashville, Tennessee, USA: 4/19/2007
Hickory Hardware Launches Security and Replacement Hardware Program
Company enters the market with new packaging, attractive finishes, and easy-to-understand instructions
(Nashville, Tennessee, USA: April 19, 2007) Hickory Hardware™
(www.hickoryhardware.com),
America's leading designer, manufacturer and marketer of decorative,
functional and industrial hardware, announces the launch of its
new security and replacement hardware program. Hickory Hardware's
security and replacement program features attractive packaging,
easy-to-understand installation instructions, and a full range of
products with new and updated finishes.
The
new Hickory Hardware line includes the company's most popular security
pieces, ranging from patio door locks to ancillary locks, and the
addition of several new products based on market research and customer-driven
demand. In response to increased consumer interest in whole-house
coordination, products are available in updated, popular finishes
like Stainless Steel and Venetian Bronze.
Designed to help consumers choose the best products for their security
needs, the new line's packaging includes simple messages that address
the most important concerns for each type of product. Hickory Hardware's
security and replacement products also include revised, easy-to-understand
instructions and detailed photos that clearly identify the proper
application of each piece.
"Hickory
Hardware's new security and replacement program is a complete revamp
of our line, based on extensive consumer market research,"
says John Pelka, vice president of marketing, Hickory Hardware.
"We've kept all of our most popular products and added several
new ones that answer market demand. Our new packaging is designed
with a focus on clear communication, and our range of new finishes
enables consumers to match their security products with the rest
of their home hardware."
New merchandising will be released to support the program. Hickory
Hardware's security and replacement products will replace all First
Watch brand products, and will be available in hardware stores and
home improvement centers this summer.
Hickory Hardware will showcase its new line of security and replacement
products at the 2007 National Hardware Show® at booth S24266.
The National Hardware show will be held at the Orange County Convention
Center in Orlando, Florida, May 8-10.
For sales or marketing information, please call Hickory Hardware
toll-free at (877) 560-6100 or e-mail info@hickoryhardware.com.
For media information, contact Lauren A. Frohne, public relations,
Koroberi, Inc. (www.koroberi.com),
by phone at (919) 960-9794 ext. 25 or by e-mail at lauren@koroberi.com.