Nashville, Tennessee: 11/16/2006
Hickory Hardware's New P.O.P. Display Rolls out to Sutherlands Chain
Innovative merchandising display changes how customers see hardware
(Nashville, Tennessee, USA: November 16, 2006) Hickory Hardware
America's leading designer, manufacturer and marketer of decorative,
functional and industrial hardware, announces that its newly designed
cabinet hardware P.O.P. display has rolled out in the Sutherlands®
lumber and home improvement chain. The "gallery merchandiser"
presents Hickory Hardware products mounted on drawers that resemble
high-quality wood furniture, allowing customers to experience the
full function and appearance of the hardware.
typical cabinet hardware store displays use clear Lucite bins primarily
for storage, the new Hickory Hardware display units store product
and give customers a feel for how the hardware will work on an actual
drawer. The gallery merchandiser is the first rollout in Hickory
Hardware's new program-driven merchandising campaign, and is in
all 68 Sutherlands Home Improvement Centers nationwide.
Realistic-looking, functional P.O.P. displays are an increasing
trend in many retail categories. With the increased focus on home
décor in the hardware and home improvement market, Hickory
Hardware vice president of marketing John Pelka says bringing new
display options to chains like Sutherlands is an idea that will
alter the dynamics of hardware retailing. A two-store trial proved
so overwhelmingly popular with Sutherlands buyers and customers,
that the displays were modified to accommodate an immediate roll-out.
"Who says hardware displays can't work as effectively as displays
in other retail markets," asks Pelka. "The hardware market
is a crowded space that doesn't effectively showcase a product's
style or finish. We look forward to working with customers like
Sutherlands to build merchandising programs that increase product
turnover with competitive in-store promotions that attract and benefit
"The new drawer assembly displays the product much more effectively
than traditional open bins," says Ed Burry, retail buyer, Sutherlands.
"From the feedback we've received so far from both stores and
customers, everyone is very happy with the look of the product and
the way it is presented."
"Customers also like the new expanded selection of styles
and finishes that we've added with the unit," adds Burry. "Sales
are beginning to justify all of the changes we've made to our merchandising
Hickory Hardware's gallery merchandiser is available in flexible
arrangements to accommodate stores of varying sizes. The display
can be installed as a single 4-foot unit or configured as an integrated
display based on the number of products presented. The new program
is set to launch in a number of DIY, showroom, and co-op hardware
stores over the next several months.
For sales or marketing information, please call Hickory Hardware
toll-free at (800) 235-9484 or e-mail email@example.com.
For media information, contact Lauren A. Frohne, public relations,
Koroberi, Inc. (www.koroberi.com),
by phone at (919) 960-9794 ext. 25 or by e-mail at firstname.lastname@example.org.